CIC Group takes pleasure in engaging customers who are the reason for our existence. Our products and services are designed for the needs in the market. In order to remain consistent in our product offering and services, we take time to appreciate and listen to our clients. We do this as we aim to differentiate ourselves in the market through excellent customer experience.
Golf tournaments provide a platform to engage existing and potential customers. In 2020, we were able to sponsor the Railways Lady Captain’s Prize and Royal Captain’s Prize golf tournaments in Nairobi. The sporting events provided an opportunity for us to engage with our existing customers in the golfing fraternity, create awareness on our products to potential customers, as well as position CIC as a leading insurer and financial services provider. The interaction allowed us to identify the areas of strength and the challenges to address in order to reach potential market segments.