A study by the Ministry of Health in 2015 records that in Kenya Non-Communicable Diseases (NCDs) account for more than 50 per cent of inpatient admissions and 40 per cent of hospital deaths. The financial burden associated with the cost of healthcare and other related expenses pushes individuals and households into a cycle of poverty, which ultimately slows down economic progress of a people or community.
Insurance is a critical component in healthcare and as stakeholders we recognize the effect of non-communicable diseases in our society. In support of the government’s national strategy for prevention and control of non-communicable diseases, CIC Insurance Group sponsored the AMREF wellness festival in Nairobi. The aim of the festival was to create awareness on the rising cases of non-communicable and lifestyle diseases affecting many people in Kenya. The festival integrated family friendly activities to educate the masses on health, fitness and proper nutrition. Some of the activities included inline skating, dance, a 21km cycling circuit, 5 km family fun run, a children’s play area and free family wellness check-up.